Urgent hire. Director-level seat owning the full Polish P&L for an 18-year-old online travel agency with a competitive mobile app. Full-time, remote, based in Poland.

What you'll own

- Full Polish P&L: revenue targets, booking volume, CAC, and channel payback periods across SEM/PPC, SEO, paid social, and partnerships.

- A performance marketing budget in the six-figure range: own allocation decisions, manage spend weekly, and report directly to leadership on ROI by channel.

- A marketing team: set hiring bar, manage performance, develop people, and still run campaigns yourself without delegating all execution downward.

- Strategic channel architecture: decide which channels to scale, which to kill, and how to sequence investment across a 12-month growth roadmap.

- Competitive positioning in the Polish OTA market: track competitors, identify gaps, and translate market intelligence into acquisition strategy.

Required

- Native Polish speaker, based in Poland. Has a concrete view on how Polish consumers make high-consideration travel decisions and can explain how that shaped past acquisition strategy, not just translated it from another market.

- 7-10 years in growth or performance marketing, with at least 3-4 years at a senior or director level owning a P&L and a team directly. Can name the revenue baseline they inherited and the number they grew it to.

- Direct ownership of a six-figure-plus performance marketing budget (SEM/PPC, SEO, paid social). Can state the exact CAC, payback period, and channel mix they managed, with specific numbers from a Polish-market role.

- Has killed or rebuilt at least one underperforming acquisition channel at director level: can name the channel, the data that surfaced the problem, the decision made, and the outcome after reallocation.

- Has built or restructured a marketing team: can describe the team size, how they set the hiring bar, how they managed underperformance, and how they balanced managing versus executing personally.

- Has owned a 12-month growth roadmap: can walk through how they prioritized channels, set targets, and reported results to founders or a board.

Disqualifiers

- Success measured in earned media, impressions, or brand awareness rather than revenue, bookings, or CAC.

- Polish market experience limited to localizing or translating campaigns built elsewhere.

- Director title without real P&L ownership: managed a team but reported into someone else who held the budget and revenue targets.

- No longer executes personally. Delegates all campaign work to reports or agencies and manages upward only.

Strong plus

- Background in OTA, travel, e-commerce, marketplaces, or fintech, specifically in categories with low purchase frequency and long decision cycles.

- Scaled a growth function from early-stage inside a startup or scale-up, not just maintained an existing machine.

- Worked inside or alongside an international company operating in Poland, with experience adapting global playbooks to local market conditions.